Content – The Key to AdSense!As stated earlier, we cannot say exactly how Google decides to accept or reject asite. However, one thing is for sure – the main criterion for approval is always thecontent of the website!Most sites get rejected simply because they do not have any – or enough – goodcontent. What constitutes “good” content? We can say what it is not. The types of websites that only have links and “filler” content aimed at attracting SearchEngines, and sites that do not offer any informational content but solely focus ontheir own products and services. Google is one of the smartest companies on theInternet, and they can easily tell “junk” content from “real” content, even if many
web surfers themselves can’t.Google approves websites that have significant real content. These could be inthe form of informational articles, analyses of various topics, and much more. Forbusiness websites that solely focus on selling their products and services throughtheir website, including informational articles about their industry is smart, andthis data is usually pretty easily available.FOR HELP MAIL ME HERESimilarly, websites that focus only on links for generating search engine traffic donot have any content at all, according to both common sense and Google. Thesesites may rack up fairly high traffic scores and so forth, but they do not qualify forAdSense.One of the best and simplest strategies is to include at least 30 to 40informational articles of 400 to 450 words each and update them from time totime. Writing these articles yourself may be a daunting task. However, the goodnews is that there are considerable websites that offer articles for free, and plentyof professional writing resources who can not only write high quality material foryou, but can especially optimize that material to work well with search enginesand the “qualification” processes for systems like AdSense.Once you’re accepted, you want to maximize the opportunity. In this section, welook at some of the most effective strategies for generating optimum revenuefrom the Google AdSense program.Step 1 - Formatting Ad BlocksYou can let Google decide for you the type of ads that will be displayed on yourwebpage, but as the website publisher, you may be in a better position to decidewhat ads suit the content of your website and how you would like them displayed.To the extent possible, whether chosen by Google or you, make the ads seemlike part of the site itself.Most internet marketing experts believe that the ads on your website have a highprobability of getting clicked if they blend in with the rest of the content of yourweb page. Factors such as color scheme, font size and type, and theappearance of your ad should match your web page. Borders are optional andwe think often you should opt out – why put a box around the ad that says “Hi!I’m an ad!”?Also, regardless of other design choices, text links should be blue. Why are textlinks blue? For the same reason Henry Ford said of the Model-T “They can haveany color they want so long as it’s black.” They just are.Though we think text ads are generally better than graphic ads, also known asimage ads, Google does offer them with the program.Actually, you don’t need to struggle much with whether graphic ads or text will bebetter on your pages, as Google’s technology will suggest whether an image ador a text ad will be more suitable and which will earn you maximum revenues(since you earn part of they earn, they have motives to get this mix right).However, it remains totally up to you whether you wish to run image ads or textbasedads. You can select only image ads, or text ads or a combination of bothDiscover How to Turn Your Web Site's Content Into Cash!these formats on your entire AdSense account or on one page at a time basedon your discretion.Step 2 - Ad Placement“Location, location, location.” It is true in real estate and true in advertising,including web advertising. Since the “location” of the user is your site already, the“location” of the ad in this context means on which pages, where on the pages,and so on. As noted, the less an ad looks like an ad, the more effective it is likelyto be.Then there are general design and usability factors to consider.If your webpage is cluttered and you can’t dispense with any content, you maywant to break it down further into sections or more pages to provide easierreading. This also gives you the potential benefit of placing additional ads.As noted, we generally recommend text-based ads. However, text-dense sitesmay actually do better with image ads. If your site has very few graphics, youmay want to balance it out by putting image-based ads. In the monotony of a lotof dense written information, image-based ads and graphics provide what’scalled visual relief. This can also prompt clicks.Where should you put the ads? The chances of your ad getting noticed by thevisitors to your site increases greatly if you place ads as close to the top of your webpage as possible.If you choose to place so-called ‘skyscraper’ ads – in magazines these would becalled columns – on the sidebars of your webpage, it would be wise to placethem on the right side of your principal content areas. The reason for this is thevisitor to your page (in most languages) will read from left to right, he or she willchance upon the ad ultimately, if not consciously then at least out of habit. Theireyes will go there. From the left, they can visually “skip” the ad when they startreading next to it.Your ads should be placed in such a way that it matches the links to otherDiscover How to Turn Your Web Site's Content Into Cash!websites on your site. If you already have a links section on your site, put theAdSense links in that section or list. This is not dishonest – if it were Googlewould not allow it.Obviously if you have a “most popular” area on your website, such as a page thatis updated daily with some kind of material that people bookmark to revisit often,place your ad(s) there instead of somewhere else that may get less traffic. Formany websites the home page is not actually the most accessed area. If youdon’t know what the traffic pattern is on your sites, it’s easy to find out – ask yourhosting provider about usage logs.One more thing: While some affiliate marketing programs encourage host sites toencourage clicks directly, it is not appropriate to expressly ask your readers toclick on the ads served by the Google programs. Not only is it unprofessionaland arguably unethical, it also annoys people and moreover Google AdSenseactually prohibits any such activity. You can neither directly solicit clicks nor canyou do anything considered deceptive to encourage clicks.In conclusion, the emphasis is always on quality of content on your web pages.Good and interesting content makes your site better, more acceptable to Google,more likely to win with AdSense, and therefore more profitable for you.Step 3 - Researching KeywordsAfter you are done choosing the right format and location for your AdSense ads,don’t sit back and wait for the money to roll in just yet. The next important step isto choose the right keywords for your web pages. These will influence both whovisits your site, and how AdSense assigns ads to you.The number one mistake most website publishers make is to constantly choosehigh-paying (i.e. expensive!) keywords assuming that it will yield them moreincome. While it is tempting to choose such keywords to get higher rankings onsearch engines, be prudent when it comes to selecting the right keywords that gowith the AdSense ads that are to be displayed.. Remember the goal here isDiscover How to Turn Your Web Site's Content Into Cash!clicks, not SEO rankings. This is a case where you often do not get what you pay forConsider this scenario. Your webpage talks about wine tasting courses. Youreview search phrases and keywords with “wine” in it and you find “wine rack” isin the top three and available, so you buy it. The corresponding ads also focus onbuying wine racks online, wine storage and building your own wine racks. After aweek when you check on the statistics of your webpage and AdSense account,you see that you are losing visitors and your income is dipping! The keywordselection is faulty in this case even though it seemed like a good idea at the time.Why? The visitors to your webpage were actually looking for wine racks andhave landed on your webpage talking about wine tasting courses instead. Thewine course types want to sign up for the courses, maybe buy a book on wine, ora wine of the month club. They don’t want to build a wine rack. Thinkstrategically, not tactically. Just because a keyword is high paying and is seemingly related, does not meanit is totally relevant and you need something relevant. Relevance is moreimportant than value! In the above case, you could have – and should have – chosen wine tasting tour, wine tasting party, wine tasting event, wine tastingclass, wine tasting school, course tasting wine and so on. You are interested inrelevance more than popularity. Tasting is a match. Racks are not.
Let’s look at some of the ways in which you can research your keywords forAdSense ads• You can check out the popularity of various keywords if you already havean account with Google AdWords. This way you will get an idea of thepopularity of various keywords as well as the cost and returns that entail.
Google AdWords also has a tool known as the AdWords Keywords Toolwhich can sometimes help you search for alternate keywords andvariationsAnother tool known as Keyword Analyzer can generate numerous keyphrases that are typed by Internet users in different search enginesDiscover How to Turn Your Web Site's Content Into Cash!• Consider getting a WordTracker account. They have an excellent tool thatsuggests top 1,000 most popular keywords. This tool can also help youcreate a list of relevant keywords for your webpage. You can learn a lotfrom a small investment hereAnother great idea is to search for top 100 keywords on 7search which willgive you an idea of high-paying keywordsYour clickthrough rate will be boosted tremendously by including the right keywords in your web copy, of course. Keywords occurring in your ads are usually highlighted on the search engine results page. This also helps in drawing additional attention to your ad
The URL of your webpage is also an integral part of achieving success on Google AdSense program, as it is on the Web generally. Current wisdom holds that the keywords in the URL are equally if not more important than the ones featured in the actual webpage content or in metatags. If you change your ordinary URL to a keyword rich URL relevant to your market, it is possible toraise your CTR as much as 200% or more without doing anything else.Obvious domain names with the keywords that you want might be expensive topurchase from a broker, but you can also buy used domain names that are nolonger active, often for just a few dollars per year.
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